disabling feedburner
You'll notice that requests to this blog's feed no longer redirects to Feedburner, as I've decided to do away with it.
Right now, FB doesn't offer meaningful statistics, since readership is negligible. Also, doing 301 redirects outside of the site, as my implementation does, is suboptimal. MyBrand does look interesting; I might give it another shot one day.
My feedburner feature branch is still available, though. I'm thinking of making it proxy-over the feedburner to get a MyBrand-effect, sans DNS/CNAME manipulation.